Public Relations is about effectively communicating key messages and good work to positively influence audience behaviour. Our expertise includes message development and positioning that incorporates an in-depth understanding of our client’s priorities in the context of the environments in which they are operating and the audiences they need to reach.
The key to integrated communications in India is to both develop and nurture long-term corporate reputation while maintaining a focus on the immediate needs and short-term results. We help align your brand reputation with your marketing objectives in a consistent manner across events and media. We also help mitigate potential crises by identifying vulnerable areas and taking pre-emptive steps. We understand the importance of corporate reputation, and with our experience and expertise in public relations, are able to deliver on expectations.
In recent years, India has gained the attention of multinational companies and organizations from around the world looking to further expand their global networks. Building a successful operation in India requires in-depth understanding of its coalition politics, dynamic market and cultural fabric. It requires understanding the wide range of complex and continuously evolving regulatory and policy issues that are an active part of the Indian democracy.
At Aakhya Media, we have a thorough understanding of the business and reputation landscape in India and combine that with our Public Affairs Services to help navigate this complex landscape with ease. Leveraging our in-house expertise and extensive network, we help define key stakeholders, map issues and develop and execute strategic engagement and advocacy programmes across India.
We use a research-based campaign framework to assess and understand the big picture. Our team of senior former civil servants, domain advisors, journalists and researchers specialise in evaluating the issue in its totality. This solid foundation helps build programme objectives, issue-specific messages and focused stakeholder outreach.
At Aakhya Media, authors and their work are at the center of everything we do. A forward-looking company, we’re dedicated to making our books available in whatever format our readers prefer. Aakhya Media is committed to its authors, its employees, and to the environment.
With elaborate editorial facilities we have specific divisions with experienced editorial teams catering to all levels and fields of scholarly and professional communities. Till date we have conceptualised and published a varied range of books from Development to Coffee table books such as: Gujarat Development Report, Madhya Pradesh Development Report, Simhastha Mahakumbha, Meghalaya Development Report, Gujarat Development Report, Civil Services Officers Institute Coffee Table Book.
The scope of event management industry is widening in our country. The industry caters to events in all categories: Leisure, Cultural, Personal and Organisational. Rising household as well as company incomes, growing number of corporate awards and conferences, television and sports events, reality shows and so on are helping this sector grow.
We have a specialised team of event managers who would provide expert solutions from conceptualization to execution. This would include theme identification, creating stalls in exhibitions, speakers identification, moderation and emcee facilitation, post event content dissemination, media support to the event, media partnership facilitation, etc.
Need to grow constantly and greater awareness towards significance of research to evolve and stay relevant are key drivers of successful organizations and groups. While effective communication is an essential tool to obtain desired results, we consider identification of the need or problem, information gathering, and detailed analysis and interpretation to be the crucial steps towards suggesting effective solutions.
Synchronized work style of our research and communication teams helps us understand the needs of our clients better and deliver effective solutions.
We, at Aakhya Media specialise in identifying viable/profitable investment opportunities and provide customised research information for the same for investors interested in India. We have an expert team for Identification Channel, Distributor and Franchisee partners, contract manufacturing partners, Marketing Communications, Entry strategy, Market Exploration, Consumer mapping, Market Research & Studies, evaluation & acquisition targets, Trade & Industry Relations, Identification of JV partners. We help prepare advocacy campaigns on social, cultural and health issues, identifying and hiring the top and middle level management for clients apart from Government Relations, Policy lobbying, support in Subsidiary & JV set up.
Our seasoned communications experts are equipped with the experience and understanding to help our clients prepare for and, when needed, respond effectively to unforeseen issues and crisis situations.
Considering the complex and unpredictable market conditions in India, we understand just how important it is for a company or organization to communicate effectively when their reputation is compromised by incorrect or inaccurate information.
Communicating proactively with confidence and transparency in times of crisis is crucial for minimizing damage to corporate reputation. It also requires a clear and direct plan with well defined communication and response strategies. Putting words into action, we provide our clients with in-depth and in-person crisis communications counsel to ensure smooth execution in times of need.
Imagine the world of business without innovative ideas or great content to drive those ideas. Knowledge and innovation continue to be the great driving forces for businesses across the globe. And we understand this ‘core’ need of the market. The Content Bureau offers a wide spectrum of editorial, research, design and knowledge advisory services that give you the edge. It is driven by a team of experienced former journalists, design experts and research specialists. Together, the team delivers content for internal and external communication across formats.