ABOUT US

This is Us

Aakhya, in Sanskrit is…. communication at its core! Communication plays an essential role in effective public relations. Two way communication between both the parties is essential and information must flow in its desired form between the organization and public. The receiver must understand what the sender intends to communicate for an effective public relation. The receivers (public, target audience, stakeholders, employees, investors) must clearly understand the sender’s message. (Organization in this case).

A leading communications agency, Aakhya Media Services Pvt Ltd opened its doors in 2012 under the leadership of Kavita Datta, Managing Director. We are a one-stop specialty communications and engagement group, advisors in all aspects of communication strategy: from PR and corporate communication to publishing, from public affairs to reputation management and from crisis communications to event management, from market analysis to investor facilitation. Aakhya Media Services is a pre-eminent champion of high ethical standards within the PR & communications community.

Vision and Mission

Vision

Provide gold standard performance – for our clients and our people – as one seamless business with a single culture. Our strategic platform is one of knowledge, ideas, insights, research and innovation, leading to strategic thinking and quality work for our clients.

Mission

For our clients – local, national or global – our mission is to create superior value. By providing them with the best in strategic, integrated communications counsel and effective implementation, we will help them achieve the business results they seek.

For ourselves – our people and our company – our mission is to build an ever-greater communications counselling firm. By leading the industry in thought and innovation, we will create value and exciting new growth opportunities for our people and our company.

Public Relations in India

India is an increasingly competitive market where clients are aiming to build brand awareness and establish credibility. India’s growing fortitude is lending to a dynamic and evolving culture, nobody understands these elements and complexities better than we do. Aakhya Media is led by a team of experienced communications professionals who bring deep knowledge and understanding of India’s cultural, economic and social landscape. A full- service integrated firm, we deliver innovative and integrated solutions across multiple geographies and practices in India. While our clients concentrate on the nuts and bolts of good business, we help them build, nurture and protect their reputations.

Public Affairs

India is one of the most important markets for multinational companies and Indian organisations going global. Building a winning business here requires an in-depth understanding of its coalition politics, dynamic market and socio-cultural fabric. It requires an understanding of a wide range of complex and continuously evolving regulatory and policy issues that are an active part of its pluralist democratic set-up. The Indian bureaucracy plays a key role in the conceptualisation, change and reform of policy and regulation. At the same time, civil society plays a strong role in shaping the country’s business environment. We have a thorough understanding of the business and reputation landscape in India and combine that with our public affairs management services to help you navigate this landscape with ease.

Our Capabilities

We specialize in crafting unique programmes and providing clients with a comprehensive suite of offerings including Public Affairs & Public Relation services, Investor Facilitation including thought leadership, key influencer engagement, content development, special events, crisis response, issue management, market analysis and corporate responsibility campaigns.

With presence in New Delhi, Bhopal, Raipur, Kolkata and Ahmedabad and an affiliate network across the country, Aakhya Media is ready to step into action at a moment’s notice whether in one market or across multiple.

The team at Aakhya Media is comprised of experienced communications professionals representing a wide range of industry background including government, public relations, advertising and journalism. Our team delivers expertise and in-depth knowledge of India’s media, business-community, government and opinion leaders enabling us to serve a diverse range of clients for whom we build and sustain their Public Relations and Public Affairs programmes.